gemassmer design

CHALLENGE: Create general-use product and generic corporate advertising templates.

 

SOLUTION: Using the corporate brand assets and working with the known purposes of the final ads—placement in event materials, trade journals, online magazines, poster ads for partner use, and so on—I developed generic ads for Hyperion, Polycom and VMware that would be available for immediate use and that were different from, yet complements to existing ongoing advertising campaigns globally.